Alavar Seafood Restaurant & DM Global Inc. Unite to Bring Back Iconic Zamboanga Cuisine to Manila
After more than three decades, Alavar Seafood Restaurant is making its long-awaited return to Manila. This comeback is made possible through a new partnership with DM Global Inc. Today, this collaboration sets the stage for the brand’s long-awaited return. This milestone agreement, signed in Zamboanga City, marks the revival of a culinary legend that has long been synonymous with authentic Zamboangueño flavors and its famous Alavar sauce.
Key Figures Behind the Partnership
The signing ceremony was attended by esteemed business leaders and industry experts who share a vision of bringing Zamboanga’s rich culinary heritage to the heart of Metro Manila.
The Signatories
The agreement was signed by prominent figures from both organizations:
Dick Balajadia – President, DM Global Inc.
- Over 23 years of leadership experience in hospitality and food services.
- A graduate of La Salle Greenhills, Thames International Business School, and the California Culinary Academy, with advanced studies at Harvard Business School.
- Recognized for his strengths in strategic planning and sustainable business innovation.
Mars Balajadia – CEO, DM Global Inc.
- With over 20 years of expertise in business growth, innovation, and operations.
- Educated at Global City Innovative College, with further training at Northwestern University’s Kellogg School and the American Academy of Practical Medicine.
- A visionary leader driving DMGI’s success in the hospitality and services industry.
Marius Peter Alfaro – CEO, Chavacano Deli de Alavar
- Eldest son of Pedro Alfaro Jr. and Marissa Alfaro.
- He leads Chavacano Deli de Alavar, preserving the family’s culinary heritage while integrating modern business practices.
Jose Mari Miguel Alfaro – COO, Alavar Seafood Restaurant
- CEO of Miguel’s Food Products and COO of Alavar Seafood Restaurant.
- Combines deep business experience with culinary innovation to grow the Alavar brand while maintaining its authentic flavors.
Marissa Alfaro – CEO, Alavar Seafood Restaurant
- The driving force behind Alavar Seafood Restaurant’s nationwide expansion.
- Dedicated to preserving traditional Zamboangueño cuisine alongside modern culinary strategies.
Pedro Alfaro Jr. – CFO, Alavar Seafood Restaurant
- Former PBA professional basketball player, now focused on financial sustainability and business growth.
- He remains committed to supporting Alavar’s expansion while upholding the brand’s cultural heritage..
Their collective vision is to reintroduce Manila’s residents and visitors to the unparalleled flavors of Zamboanga cuisine, anchored by the renowned Alavar sauce—a recipe that has remained a guarded family secret for generations.
Distinguished Guests in Attendance
The event was graced by former Zamboanga City mayors, underscoring the economic and cultural importance of this partnership:
- Beng Climaco (2013-2022) – Advocate for economic and cultural development.
- Celso Lobregat (2007-2013) – Key driver of infrastructure growth in Zamboanga.
- Erbie Fabian (2004-2007) – Focused on public service improvements.
Their presence underscored the cultural and economic significance of this partnership, which aims to promote Zamboanga’s culinary heritage on a national stage.
Reviving a Culinary Icon: Alavar Seafood Restaurant’s Return to Manila
First established in Zamboanga City, Alavar Seafood Restaurant became a household name for its authentic flavors, fresh seafood, and the legendary Alavar sauce—a family secret recipe passed down for generations.
After the Manila branch closed over 30 years ago, food enthusiasts have long awaited its return. Through this strategic partnership with DM Global Inc., Alavar Seafood Restaurant is bringing back its most-loved dishes. These include the curacha (spanner crab) in Alavar sauce. This comeback ensures that authentic Zamboangueño flavors reach both loyal patrons and new generations of diners.
What to Expect: The Magic of Alavar Sauce
The excitement surrounding the Alavar Seafood Restaurant Manila launch isn’t just about the venue; it is about the legendary Alavar Sauce. For those new to Zamboangueño cuisine, this sauce is a rich, creamy blend of coconut milk, aligue (crab fat), and a secret mix of spices. It isn’t just a condiment; it is the soul of the meal. The Alavar sauce is traditionally paired with the famous curacha (spanner crab). However, it also elevates prawns, grilled fish, and even plain rice. Its versatility continues to win over diners across regions. This secret family recipe is the primary reason why this return to the capital is one of the most anticipated culinary events of 2025.
Economic & Cultural Impact
The re-opening of Alavar Seafood Restaurant in Manila is expected to:
✅ Create local job opportunities in the food and hospitality sector.
✅ Boost culinary tourism, showcasing Mindanao’s rich flavors in Metro Manila.
✅ Strengthen regional cuisine representation, celebrating Zamboangueño culture.
Looking Ahead: A Modern Yet Authentic Alavar Experience
As Alavar Seafood Restaurant prepares for its grand re-opening in Manila, the focus will be on:
- Expansion: Positioning Alavar as a leading Filipino seafood restaurant in Metro Manila and beyond.
- Authenticity: Preserving Zamboanga’s traditional flavors while introducing innovative dining experiences.
- Sustainability: Sourcing local ingredients to ensure freshness and quality.
Conclusion: A New Era for Alavar Seafood Restaurant
This landmark partnership between Alavar Seafood Restaurant and DM Global Inc. marks not only a revival of an iconic brand but also a celebration of Filipino culinary heritage. With its authentic flavors, commitment to excellence, and strategic growth plan, Alavar is poised to become a staple in Manila’s dynamic food scene.
Stay tuned for the grand opening announcement and exclusive previews of Alavar Seafood Restaurant Manila!
🔗 Follow Alavar Seafood Restaurant on Social Media for updates!
AlavarSeafood #ZamboangaFlavors #ManilaFoodScene #FilipinoCuisineRevival
Media Coverage and Digital Services by Rightjob Solutions
The signing ceremony was made even more memorable with comprehensive media coverage that captured the event’s significance and elegance. Valued partner and CEO of Rightjob Solutions, Jasper Quidilla and team provided seamless audio/visual presentations that added a dynamic and polished touch to the occasion.
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Managing the logistics and public relations for a major comeback like this requires serious organization. Understand the benefits of outsourcing in our article on What a virtual assistant can do for your business.
While the brand’s social media presence is positive, all businesses must remain highly aware of the constant threat of negative publicity and the Perils and absurdity of certain social media challenges.
Success in the food industry often hinges on strategic alliances and sourcing, much like the recent Milestone partnership between Sagittarian Agricultural and Miguel’s Food Products.
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