In a momentous event that bridges the rich culinary traditions of Zamboanga City with the bustling metropolis of Manila, Alavar Seafood Restaurant and DM Global Inc. have formally entered into a partnership to revive the Alavar Seafood franchise in Manila after more than 30 years. The signing ceremony, held in Zamboanga City—the birthplace of the iconic Alavar Seafood brand—was attended by business luminaries, distinguished guests, and key stakeholders.
The Signatories
The agreement was signed by prominent figures from both organizations:
- Dick Balajadia, President, DM Global Inc.
- As President of DM Global Inc., Dick Balajadia brings over 23 years of leadership expertise, steering the company to significant market expansion and operational milestones. His strategic planning and team-centric approach have consistently delivered exceptional value to clients and stakeholders. A graduate of La Salle Greenhills, Thames International Business School, and the California Culinary Academy, with advanced training from Harvard Business School, Dick combines his diverse educational background with a passion for sustainability and innovation.
- Mars Balajadia, CEO, DM Global Inc.
- Mars Balajadia brings over 20 years of industry experience, driving innovation, growth, and organizational excellence. A graduate of Global City Innovative College, with advanced studies at Northwestern University’s Kellogg School and the American Academy of Practical Medicine, Mars combines her education with strategic vision to lead DMGI through market expansions and revenue growth. Known for her strategic thinking and operational expertise, Mars continues to shape DMGI’s leadership in the hospitality and services industry.
- Marius Peter Alfaro, CEO, Chavacano Deli De Alavar
- Marius, the eldest son of Pedro Alfaro Jr. and Marissa Alfaro, is a dynamic Filipino entrepreneur who has seamlessly transitioned from a career as a professional basketball player to a successful business leader. He currently serves as the CEO of Chavacano Deli de Alavar. Marius’s journey reflects a blend of discipline and entrepreneurial spirit, carrying forward his family’s legacy while contributing to the local economy through his innovative business endeavors.
- Jose Mari Miguel Alfaro, COO, Alavar Seafood Restaurant
- Serving as the CEO of Miguel’s Food Products and the COO of Alavar Seafood Restaurant, he embodies the essence of a forward-thinking leader with a deep respect for tradition. With a clear vision for the future, he has skillfully expanded the family’s culinary legacy, bringing it into the contemporary world of food production while maintaining its authentic roots. His innovative approach ensures that the rich heritage of the brand thrives in modern markets, blending tradition with cutting-edge practices to meet the evolving needs of today’s consumers.
- Marissa Alfaro, CEO, Alavar Seafood Restaurant
- Marissa has been instrumental in safeguarding the rich culinary legacy of Alavar Seafood Restaurant while simultaneously driving the business toward remarkable growth and success. Through her visionary leadership, she has ensured that the cherished traditions and authentic Zamboangueño flavors that define the restaurant remain at the heart of its operations. Her dedication to preserving tradition while embracing growth has been a cornerstone of the restaurant’s enduring appeal and national presence.
- Pedro Alfaro Jr., CFO, Alavar Seafood Restaurant
- A former professional basketball player in the Philippine Basketball Association (PBA) and a steadfast proponent of sports development, he has transitioned his focus to overseeing the financial operations of his family’s business. Leveraging his strategic mindset and disciplined approach honed through years in competitive sports, he diligently works to secure the business’s long-term growth and financial sustainability. At the same time, Pedro remains deeply committed to upholding the cultural heritage and values that have been integral to the company’s identity, ensuring that its legacy continues to thrive while adapting to modern challenges and opportunities.
Their collective vision is to reintroduce Manila’s residents and visitors to the unparalleled flavors of Zamboanga cuisine, anchored by the renowned Alavar sauce—a recipe that has remained a guarded family secret for generations.
Distinguished Guests
The event was graced by former Zamboanga City mayors:
- Beng Climaco: Known for her tenure as mayor from 2013 to 2022, Climaco played a significant role in advancing Zamboanga’s economic and cultural initiatives. Her leadership emphasized peace and development in the region.
- Erbie Fabian: Serving as mayor from 2004 to 2007, Fabian’s administration was marked by efforts to enhance public services and promote Zamboanga as a regional hub.
- Celso Lobregat: A stalwart in Zamboanga’s political landscape, Lobregat served as mayor from 2007 to 2013 and was instrumental in spearheading infrastructure projects that boosted the city’s growth.
Their presence underscored the cultural and economic significance of this partnership, which aims to promote Zamboanga’s culinary heritage on a national stage.
The Revival of a Culinary Legend
Originally founded in Zamboanga City, Alavar Seafood Restaurant gained nationwide acclaim for its rich, unique flavors, particularly its signature curacha dish—a spanner crab served with the legendary Alavar sauce. However, the closure of its Manila franchise more than three decades ago left a void in the capital’s dining scene.
With this new partnership, Alavar Seafood Restaurant aims to bring back not only its signature dishes but also the authenticity and warmth that define Zamboanga’s rich culinary heritage. The franchise’s revival will feature a contemporary yet culturally rooted dining experience, appealing to both loyal patrons and a new generation of food enthusiasts.
Economic and Cultural Impact
The re-opening of Alavar Seafood Restaurant in Manila is expected to generate significant economic benefits, from job creation to increased tourism interest in the flavors of Mindanao. Moreover, it serves as a testament to the power of regional cuisines in uniting Filipinos through shared culinary experiences.
Looking Ahead
As the restaurant prepares for its grand re-opening in Manila, plans are underway to ensure that the new franchise upholds the quality and authenticity that made Alavar Seafood Restaurant a household name. From sourcing fresh, local ingredients to preserving traditional cooking methods, the partnership aims to create a dining experience that is both nostalgic and innovative.
This landmark partnership not only celebrates the legacy of Alavar Seafood Restaurant but also paves the way for a brighter future where the distinct flavors of Zamboanga can shine on a larger stage.
Media Coverage and Digital Services by Rightjob Solutions
The signing ceremony was made even more memorable with comprehensive media coverage that captured the event’s significance and elegance. Valued partner and CEO of Rightjob Solutions, Jasper Quidilla and team provided seamless audio/visual presentations that added a dynamic and polished touch to the occasion.
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