Alavar Seafood Restaurant & DM Global Inc. Unite to Bring Back Iconic Zamboanga Cuisine to Manila
After more than three decades, Alavar Seafood Restaurant is making a grand comeback to Manila through a historic partnership with DM Global Inc. This milestone agreement, signed in Zamboanga City, marks the revival of a culinary legend that has long been synonymous with authentic Zamboangueño flavors and its famous Alavar sauce.
Key Figures Behind the Partnership
The signing ceremony was attended by esteemed business leaders and industry experts who share a vision of bringing Zamboanga’s rich culinary heritage to the heart of Metro Manila.
The Signatories
The agreement was signed by prominent figures from both organizations:
- Dick Balajadia, President, DM Global Inc.
- A seasoned entrepreneur with over 23 years of leadership in hospitality and food services.
- A graduate of La Salle Greenhills, Thames International Business School, and the California Culinary Academy, with advanced studies at Harvard Business School.
- Known for his expertise in strategic planning and sustainable business innovation.
- Mars Balajadia, CEO, DM Global Inc.
- Brings over 20 years of experience in business growth, innovation, and operational leadership.
- Educated at Global City Innovative College, with further studies at Northwestern University’s Kellogg School and the American Academy of Practical Medicine.
- A visionary leader driving DMGI’s expansion and success in the hospitality and services industry.
- Marius Peter Alfaro, CEO, Chavacano Deli De Alavar
- Eldest son of Pedro Alfaro Jr. and Marissa Alfaro.
- Leads Chavacano Deli de Alavar, upholding the family’s culinary legacy while embracing modern business practices.
- Jose Mari Miguel Alfaro, COO, Alavar Seafood Restaurant
- CEO of Miguel’s Food Products and COO of Alavar Seafood Restaurant.
- Combines business expertise with culinary innovation to expand the Alavar brand while preserving its authentic flavors.
- Marissa Alfaro, CEO, Alavar Seafood Restaurant
- The driving force behind Alavar Seafood Restaurant’s national expansion.
- Committed to preserving traditional Zamboangueño cuisine while embracing modern restaurant strategies.
- Pedro Alfaro Jr., CFO, Alavar Seafood Restaurant
- ormer PBA professional basketball player, now focused on financial sustainability and business growth.
- Dedicated to ensuring Alavar’s expansion while upholding cultural heritage.
Their collective vision is to reintroduce Manila’s residents and visitors to the unparalleled flavors of Zamboanga cuisine, anchored by the renowned Alavar sauce—a recipe that has remained a guarded family secret for generations.
Distinguished Guests in Attendance
The event was graced by former Zamboanga City mayors, underscoring the economic and cultural importance of this partnership:
- Beng Climaco (2013-2022) – Advocate for economic and cultural development.
- Celso Lobregat (2007-2013) – Key driver of infrastructure growth in Zamboanga.
- Erbie Fabian (2004-2007) – Focused on public service improvements.
Their presence underscored the cultural and economic significance of this partnership, which aims to promote Zamboanga’s culinary heritage on a national stage.
Reviving a Culinary Icon: Alavar Seafood Restaurant’s Return to Manila
First established in Zamboanga City, Alavar Seafood Restaurant became a household name for its authentic flavors, fresh seafood, and the legendary Alavar sauce—a family secret recipe passed down for generations.
After the Manila branch closed over 30 years ago, food enthusiasts have long awaited its return. Through this strategic partnership with DM Global Inc., Alavar Seafood Restaurant is set to bring back its most-loved dishes, including the curacha (spanner crab) in Alavar sauce, ensuring authentic Zamboangueño flavors reach both loyal patrons and new generations of diners.
Economic & Cultural Impact
The re-opening of Alavar Seafood Restaurant in Manila is expected to:
✅ Create local job opportunities in the food and hospitality sector.
✅ Boost culinary tourism, showcasing Mindanao’s rich flavors in Metro Manila.
✅ Strengthen regional cuisine representation, celebrating Zamboangueño culture.
Looking Ahead: A Modern Yet Authentic Alavar Experience
As Alavar Seafood Restaurant prepares for its grand re-opening in Manila, the focus will be on:
- Expansion: Positioning Alavar as a leading Filipino seafood restaurant in Metro Manila and beyond.
- Authenticity: Preserving Zamboanga’s traditional flavors while introducing innovative dining experiences.
- Sustainability: Sourcing local ingredients to ensure freshness and quality.
Conclusion: A New Era for Alavar Seafood Restaurant
This landmark partnership between Alavar Seafood Restaurant and DM Global Inc. marks not only a revival of an iconic brand but also a celebration of Filipino culinary heritage. With its authentic flavors, commitment to excellence, and strategic growth plan, Alavar is poised to become a staple in Manila’s dynamic food scene.
Stay tuned for the grand opening announcement and exclusive previews of Alavar Seafood Restaurant Manila!
🔗 Follow Alavar Seafood Restaurant on Social Media for updates!
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Media Coverage and Digital Services by Rightjob Solutions
The signing ceremony was made even more memorable with comprehensive media coverage that captured the event’s significance and elegance. Valued partner and CEO of Rightjob Solutions, Jasper Quidilla and team provided seamless audio/visual presentations that added a dynamic and polished touch to the occasion.
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