Web analytics has become an essential part of digital marketing, allowing businesses to monitor, analyze and optimize their online presence for better performance. It is the process of collecting, measuring, and analyzing website data to gain insights into user behavior, website performance, and audience demographics. By monitoring key metrics such as page views, bounce rates,…
Mobile devices have become an integral part of our daily lives, and with more than 5 billion mobile users worldwide, it’s no wonder that mobile marketing has become such an important tool for businesses looking to connect with their customers. From mobile-optimized websites and apps to SMS and push notifications, mobile marketing offers a wide…
In today’s competitive marketplace, branding is more important than ever. A strong and resilient brand can be the difference between success and failure for businesses of all sizes – it’s why brand management has become such an important part of any effective marketing strategy. Brand management is the process of creating, developing, and maintaining a…
Email marketing is one of the oldest and most effective digital marketing channels available to businesses today. Despite the rise of new marketing technologies, email remains a powerful tool for reaching and engaging with customers in the digital age. At its core, email marketing is all about building relationships with customers. By sending regular, targeted,…
In today’s rapidly evolving digital landscape, data is king. And in the world of marketing, data driven marketing is the crown jewel. By leveraging the power of customer data, businesses are able to create more effective and targeted marketing campaigns that deliver real results. Data driven marketing is a customer-centric approach that uses data and…
In recent news, the official Facebook page of Overseas Workers Welfare Administration (OWWA) was harshly criticized for its largely inappropriate posts. Before they were taken down, the posts contained flirtatious and flamboyant messages which were lambasted for being of poor taste and completely unprofessional for an official government page. Link to the publication – https://interaksyon.philstar.com/trends-spotlights/2023/02/02/241792/owwa-recognizes-facebook-blunder-involving-head-arnell-ignacio/…
In the fast-paced world of digital marketing, businesses are always on the lookout for new and innovative ways to reach and engage with their target audience. One of the most exciting and dynamic areas of digital marketing today is interactive marketing. Interactive marketing is a customer engagement strategy that leverages interactive technologies to create personalized…
In today’s digital age, businesses are becoming more reliant on their website and online presence to reach and engage with their target audience. A well-designed website can be the first point of contact for a potential customer, making it essential for businesses to ensure that their website is optimized to maximize conversions. One of the…
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