Conversion rate optimization (CRO) is the practice of optimizing a website or landing page to increase the percentage of visitors who convert into customers or take a desired action. Whether your goal is to drive more sales, increase leads, or improve user engagement, CRO can help you achieve your desired results by identifying and addressing…
E-commerce has revolutionized the way people shop, with more and more consumers opting to purchase products and services online. As a result, e-commerce marketing has become an essential component of digital marketing, with businesses looking to take advantage of the growing e-commerce trend to drive more sales and increase revenue. E-commerce marketing involves using digital…
Web analytics has become an essential part of digital marketing, allowing businesses to monitor, analyze and optimize their online presence for better performance. It is the process of collecting, measuring, and analyzing website data to gain insights into user behavior, website performance, and audience demographics. By monitoring key metrics such as page views, bounce rates,…
Mobile devices have become an integral part of our daily lives, and with more than 5 billion mobile users worldwide, it’s no wonder that mobile marketing has become such an important tool for businesses looking to connect with their customers. From mobile-optimized websites and apps to SMS and push notifications, mobile marketing offers a wide…
In today’s competitive marketplace, branding is more important than ever. A strong and resilient brand can be the difference between success and failure for businesses of all sizes – it’s why brand management has become such an important part of any effective marketing strategy. Brand management is the process of creating, developing, and maintaining a…
Email marketing is one of the oldest and most effective digital marketing channels available to businesses today. Despite the rise of new marketing technologies, email remains a powerful tool for reaching and engaging with customers in the digital age. At its core, email marketing is all about building relationships with customers. By sending regular, targeted,…
In today’s rapidly evolving digital landscape, data is king. And in the world of marketing, data driven marketing is the crown jewel. By leveraging the power of customer data, businesses are able to create more effective and targeted marketing campaigns that deliver real results. Data driven marketing is a customer-centric approach that uses data and…
In recent news, the official Facebook page of Overseas Workers Welfare Administration (OWWA) was harshly criticized for its largely inappropriate posts. Before they were taken down, the posts contained flirtatious and flamboyant messages which were lambasted for being of poor taste and completely unprofessional for an official government page. Link to the publication – https://interaksyon.philstar.com/trends-spotlights/2023/02/02/241792/owwa-recognizes-facebook-blunder-involving-head-arnell-ignacio/…
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