What is GEO? The 2026 Guide to Generative Engine Optimization
Quick answer Generative engine optimization (GEO) is the practice of making useful web content clear, well-supported, and easy for AI-assisted discovery systems to understand and retrieve. GEO complements SEO; it does not replace crawlability, indexability, helpful content, or normal search fundamentals, and it cannot guarantee a citation. How GEO relates to SEO and AEO SEO…