Introduction
Startups don’t have the luxury of big budgets or large teams. Every peso counts, every click matters, and every marketing choice can speed up growth—or slow it down. That’s why digital marketing is the most practical and measurable way for startups to compete.
Here are the 7 high-impact digital marketing strategies you can implement immediately.
1. Build a simple, conversion-optimized website
Clear message. Fast load time. Easy contact options. Mobile-first.
2. Use content marketing to become an authority
Publish blogs that answer customer questions.
Google rewards helpful content with better visibility.
3. Double down on short-form video
Reels, TikTok, and Shorts now outperform all other formats.
4. Use social media as a lead-generation engine
Have a VA or SMM manage your daily posting and engagement.
5. Set up retargeting ads early
Most startups don’t do this—and they lose warm leads.
6. Collect emails from Day 1
Newsletters convert 3–5x better than social.
7. Track metrics that matter
- Traffic
- Click-through rate
- Cost per lead
- Request for proposal volume
- Sales pipeline health
Want these strategies executed correctly?
RJS can build your digital marketing engine—for less than hiring 1 full-time staff.
