A Quick Note on Search Engine Optimization
In modern day business, where online transactions have largely become the norm, you’ve probably heard of the term SEO being thrown around. But what is it exactly, and why is it important to have an SEO optimized website?
SEO stands for Search Engine Optimization. In a nutshell, it basically means getting your website to rank high in search engine results. Every search engine has a checklist in their algorithm that influences how high up the results a website may appear. Some of the factors that affect search result rankings are:
Meta Tags – these are short text descriptions that describe content in a web page; these won’t be displayed in the website but are instead hidden in its source code
Validated Links – if there are dead links in your website, this can count against your SEO score
Readability of content – how easy it is for a user to be able to read and understand the website content
Web Page Load Speed – how quickly the website elements load
Mobile Optimization – if your website can be viewed on mobile devices without any breaks in the website layout/design
For the average user, google is often what we turn to when we want to search for something of interest. In most cases, we usually find what we’re looking for on the very first page. It’s very rare for anyone to go beyond the first page results, unless you really want to find something that may not be SEO optimized but has the information you are looking for.
For this reason, businesses with existing websites want to rank high, or even first, so that they will get more customer visibility, leading to more sales conversion. It’s no question that the website that ranks first gets the majority of leads.
Interested in optimizing your website for SEO? Do you want to have an SEO optimized website for your business? Contact us today!