Livestream shopping and shoppable video have emerged as two of the most exciting and effective new tools for e-commerce. As social media remains popular and widely used by practically everyone, customers are looking for new and exciting ways to shop online. Both are fun and interactive ways for customers to shop from the comfort of their own homes.
What is livestream shopping? Essentially, it’s a way for businesses to showcase their products in real-time through a live video stream, while allowing customers to purchase items directly from the stream. It’s like having a personal shopping experience, but from the convenience of your own home. During a livestream, customers can ask questions about products, get advice from experts, and see the products in action.
As social media remains popular and widely used by practically everyone, customers are looking for new and exciting ways to shop online.
Shoppable video, on the other hand, is a pre-recorded video that allows customers to purchase products directly from the video itself. For example, a fashion retailer might create a shoppable video showcasing their latest collection, with clickable links that take customers directly to the product page to make a purchase.
Both livestream shopping and shoppable video offer a number of benefits for e-commerce businesses. Firstly, they provide a more engaging and interactive shopping experience for customers; they can ask questions and see the products in action. Businesses can increase customer engagement and help build trust with their audience.
Additionally, both of these tools can help businesses increase sales and revenue. As it makes it easier for customers to make a purchase, businesses can reduce barriers to entry and improve the overall customer experience. Further, they are particularly effective for impulse purchases, as they allow customers to make a purchase without having to navigate away from the content they are viewing.
Finally, they can help businesses gather valuable data and insights about their target audience. Customer behavior and engagement are organically tracked so businesses can better understand their customers’ preferences and tailor their marketing strategies accordingly.
In sum, livestream shopping and shoppable video are two of the most exciting new tools for e-commerce businesses. With smart usage of these tools, businesses can increase customer engagement, improve the overall customer experience, and ultimately drive sales and revenue. With the continued growth of social media and other digital platforms, the importance of livestream shopping and shoppable video in e-commerce is only going to continue to grow.
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This article was first published at Rightjob Solutions, under the title: Interactive Shopping: How Livestream and Shoppable Video are Transforming E-Commerce